Creating games for the online gambling world can be a time consuming and difficult task, often with low reward and a lot of regulations surrounding it.

Bigger developers typically have their own team of coders, and rarely license games created by outside, smaller independent programmers, leaving potentially new cool ideas and up-and-coming game developers stuck out in the cold.

On the players end, this means less options. But an even bigger issue for player - trust.  Current online casino's offer virtually no transparency.

There's also been a lag of adoption by the younger generation for these reasons - growth in online gambling from those falling into the 'millennial' demographic has been slow.  The reasons they cite are - the games don't seem interesting, they don't trust the sites that host them - and they want anonymity and transparency.

That's where a blockchain based solution like JoyToken can step in.

With game integration and hosting for the developer, the developer is then paid in JoyToken's as players play, JoyToken will also handle all the compliance, legal and licensing requirements of the games they develop in all relevant markets.

JoyToken isn't new to this space, they already operate PlayCosmo Casino which is licensed in the UK, Malta and Curacao and allows developers to test their games before general release to other operator’s casino websites.

Their CEO Andrew MacDonald has 20 years of experience in Retail and Online gaming working for major blue-chip companies. Successfully applying marketing retention techniques focusing on the individual player as well as ensuring quality game offerings to promote business growth

The JoyToken ICO begins in March and you can keep updated on https://joytoken.io