The Dallas Cowboys have made Blockchain.com their official digital asset platform, which is the first time the NFL has worked with a cryptocurrency company.

Peter Smith, the co-founder and CEO of Blockchain.com, met with Cowboys owner Jerry Jones at The Star in Frisco to talk about the partnership. 

For Blockchain.com, the deal will give them a chance to advertise and brand themselves. It also gives them club space inside AT&T Stadium, as well as rights to social media integration and signage.

They did not disclose how much the deal was worth.